Born from breaking free of the labels “bougie” and “wild,” Bougiewild represents the freedom to live unboxed, unapologetic, and true to yourself.

We are for the bold. The misfits. The dreamers.

The ones who know their value, protect their peace, and refuse to shrink to fit into anyone’s expectations.

Through bold apparel, red carpet experiences, music, and real conversations, Bougiewild inspires you to recognize your worth, live your truth, and create a life that’s free and fearless.

This is your permission to be everything you were created to be.

Wear it. Live it. Be it.

Live Unboxable. Live Bougiewild.